Patented, point-of-purchase media devices deliver information and advertising messages direclty to targeted consumers, while they refuel their vehicle at gas stations.
Retail promotions are more memorable and lower cost-per-impression than tradional media (radio, TV or newspapers).
DirectCast Network can reach the 56% of the adult population that spends at least two minutes fueling their vehicle each week.
The Network provides a combination of targeted advertising and an accurate count of impressions.
Advertisers can use audio messages to directly reach as many consumers in a metro area as a major radio station but with much higher advertising effectiveness.
Local businesses can reach local customers inexpensively and
exclusively by advertising at a few PumpRadio locations near their businesses.
Regional and national advertisers can engage large numbers of customers by advertising at many locations at once.